Most founders at pre-PMF or early traction stage are drowning in advice and starving for execution. Arc Shift works alongside you — in the customer calls, the investor meetings, the GTM pivots — until it works.
You've built something real but the wrong people keep showing up. Your ICP needs to be narrowed, tested, and validated fast — before runway runs out.
You've closed a few deals but can't explain why they happened. You need a GTM motion that works without you doing every call personally.
You're not getting a no — you're getting a "not yet." The story isn't landing. The metrics aren't framed right. The narrative isn't built for investor pattern-matching.
Singapore to Indonesia to Korea — each market has a different buyer, different regulator, different distribution. You need someone who's been there.
Deep customer discovery that surfaces your real ICP — then we reposition ruthlessly until it sticks.
One channel, tested live, iterated weekly. No playbook — just real traction signals.
Investor-tested story, warm intros, and in-call support until the check is in.
18+ years as a venture builder, operator, and founder across 11 markets. Co-built and scaled ventures from validation through exit — not as an advisor watching from the sidelines, but as an operator in the room. Worked directly with 100+ entrepreneurs and innovation teams across APAC.
Today, he works independently with founders and through programs like National GRIP, BLOCK71, Plug and Play, and ATUM Ventures.